Oracle CRM vs SAP CRM comparison

Oracle and SAP are both solutions in the CRM category. Oracle is ranked #8 with an average rating of 7.6, while SAP is ranked #3 with an average rating of 7.8. Oracle holds a 3.2% mindshare in CRM, compared to SAP’s 10.4% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

1,413 Views
904 Comparison Views

89% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,571 Views
2,027 Comparison Views

84% willing to recommend

Oracle CRM

SAP CRM

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Executive SummaryUpdated on Apr 20, 2025

Oracle CRM and SAP CRM compete in the CRM software category. Based on the comparison, Oracle CRM appears to have the upper hand due to its end-to-end integration and adaptability across multiple industries.

Features: Oracle CRM offers extensive customer management, integration with Oracle ERP systems, and strong analytics capabilities. It is known for customization, scalability, and functionality in banking, healthcare, and telecommunications. SAP CRM provides lead and opportunity management, customizable dashboards, and task management, with strong integration especially with SAP ERP.

Room for Improvement: Oracle CRM could improve its user interface, third-party integrations, and support response times. Users also desire better visualization tools. SAP CRM needs to enhance user-friendliness, particularly on mobile, optimize performance, and address integration challenges with third-party apps.

Ease of Deployment and Customer Service: Oracle CRM can be deployed on-premises, in the cloud, or as a hybrid solution. It offers flexible deployment options but may require expertise due to customization needs. Oracle's technical support is robust, though response times can vary. SAP CRM offers similar deployment options but may be cumbersome in on-prem solutions compared to Oracle's cloud offerings. SAP's customer service receives fair to good ratings, yet some reports indicate slower response times.

Pricing and ROI: Oracle CRM is considered expensive but offers scalability and flexibility that justify its cost for large enterprises. Its cloud-based approach supports pay-as-you-go pricing, benefiting growing businesses. SAP CRM is also costly and poses challenges for small businesses due to high licensing and maintenance fees. While SAP offers a free trial, its ROI heavily depends on successful integration with existing SAP systems.

To learn more, read our detailed Oracle CRM vs. SAP CRM Report (Updated: June 2025).

Buyer's Guide

Oracle CRM vs. SAP CRM

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in CRM

8th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of Oracle CRM is 3.2%, down from 3.7% compared to the previous year. The mindshare of SAP CRM is 10.4%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"The most valuable feature of Oracle CRM is the organization it provides."

"It has a wide variety of use cases."

"Oracle CRM helped us better understand the customer journey."

"I find the reporting features impactful."

"It is very simple."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

More Oracle CRM pros

"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."

"The most valuable feature is lead management and integration."

"The solution is stable."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"It provides innovative ideas for implementation."

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

"Its scalability is good."

"SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes."

More SAP CRM pros

Cons

"The configuration requires a lot of technical intervention."

"The product is complicated to use for new users."

"The user interface and performance could be better."

"The licensing is expensive."

"The cost can be a bit more expensive compared to other options."

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

More Oracle CRM cons

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"The product is very expensive."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"The solution is slow."

"The interface could be improved."

More SAP CRM cons

Pricing and Cost Advice

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The cost of a license with support is slightly higher than a regular license."

"There are licenses needed to use this solution and they are managed by our product team."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The licensing is on a yearly basis."

"The solution is expensive."

More Oracle CRM pricing and cost advice

"The company has seen an increase in revenue."

"The product is expensive."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"The solution is expensive."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"Every user needs to have a license."

"We pay for the license yearly."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

12%

University

12%

Government

11%

Computer Software Company

11%

Manufacturing Company

10%

University

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 34% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

Oracle Eloqua vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 24% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Siebel CRM vs SAP CRM

Compared 9% of the time

monday.com vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Oracle CRM

May 2025

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Buyer's Guide

SAP CRM

May 2025

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Also Known As

Market2Lead

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Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Oracle CRM vs. SAP CRM

June 2025

Free Report: Oracle CRM vs. SAP CRM

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