SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.6, while SAP is ranked #8 with an average rating of 7.0. Salesforce holds a 22.0% mindshare in MA, compared to SAP’s 5.7% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 58 Salesforce Marketing Cloud reviews

3,043 Views
1,633 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 1 SAP Marketing Cloud review

422 Views
132 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Salesforce Marketing Cloud and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: May 2025).

Buyer's Guide

Marketing Automation

May 2025

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Helped 856,856 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st)

Mindshare comparison

As of June 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 22.0%, down from 24.3% compared to the previous year. The mindshare of SAP Marketing Cloud is 5.7%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ADAIR WATHIER

Team Manager at Banco do Brasil S.A.

Provides efficient data integration features and good technical support services

Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

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Srini-Dhanaraj

Founder & CEO at imfine.club

Used for customer segmentation and campaign management but have slow email response

Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This is a very powerful and scalable solution."

"The solution is very, very scalable."

"We use this solution for reporting, pipeline generation, and forecasting."

"The Journey Builder and the Email Studio features are most valuable."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"It makes it easy for a business to use any module based on their preference."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"It is straightforward to set up."

More Salesforce Marketing Cloud pros

"Segmentation and campaigning are very important features."

Cons

"The data extension tools are not very user-friendly."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

More Salesforce Marketing Cloud cons

"Email response could be improved."

Pricing and Cost Advice

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Licensing fees are paid on a yearly basis."

"The price is expensive."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The solution's pricing is very high and should be more flexible for smaller companies."

"The solution is a bit expensive."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

42%

Computer Software Company

Financial Services Firm

Manufacturing Company

Computer Software Company

13%

Financial Services Firm

13%

Healthcare Company

13%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

SAP is expensive and depends on the number of users.

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What needs improvement with SAP Marketing Cloud?

Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...

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What is your primary use case for SAP Marketing Cloud?

We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.

See all answers

Comparisons

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Compared 18% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 9% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Marketo vs SAP Marketing Cloud

Compared 28% of the time

SAP CRM vs SAP Marketing Cloud

Compared 14% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

May 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

May 2025

Download SAP Marketing Cloud product report

Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: May 2025.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.