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Dell Unity XT vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell Unity XT
Ranking in All-Flash Storage
5th
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
196
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell Unity XT is 7.0%, down from 10.2% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 8.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Syed Habib - PeerSpot reviewer
Efficient data replication and fast IOPS have improved operational performance
Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I appreciate the performance."
"Everything, especially the VMs inside, is pretty fast."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"What I really like about this program, is that it is easy to use and easy to configurate."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"The high availability of the product is the most valuable feature."
"Snapshots provide a unique feature for testing and make management more comfortable and easy."
"I like the easy management with the new Unisphere management and the HTML5 interface."
"It has helped us be able to use less administrators per device or system. Therefore,we are more streamlined."
"It is scalable. Customers are going more into distributed architecture, so the Unity definitely has a scalable architecture built into that."
"It is nice the way ESRS works with remote support, being able to remote in and take a look at problems proactively."
"We can get almost real-time response times."
"User friendly interface"
"For our customers, it's the simplicity of it. They find it easy to use, along with the added features, the dynamic volumes."
"We have seen savings in our storage. The speed of deployment has gone from several days to a few minutes. This product has reduced that time into minutes, simplifying storage for us."
"This solution has helped my organization by cutting down on provisioning time. I used to have to provision a VM and it would take ten minutes. Now, it takes thirty seconds."
"The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job."
"I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task."
"The job of support for the storage engineers dramatically changed. We know more quickly the automation of the provisioning. We can now focus on things that bring more value to the company than just managing storage."
"Most of the problems that we had in the past with the performance in IOPS have disappeared. It has been a great improvement for our customers' services."
"It helps us maintain uptime much better than other solutions we've used in the past, and the support is extremely quick and responsive."
"It helps to simplify storage because it has an easy front-end to access everything."
 

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."
"Adding some functions to the product would be beneficial."
"The tool's portfolio is minimal. It is expensive."
"It is on the expensive side."
"Dell EMC Unity is not sexy. It doesn't have all the flash and pizzazz of some of the other storage vendors."
"It's an expensive solution, particularly for medium companies. One device costs about 30,000 euros. The support contract is quite expensive as well. We are currently looking for other lower-cost solutions."
"The reporting should be better. In other systems, you can create many different kinds of reports but this is not the case with Dell."
"I would like to see a more seamless virtual box integration with the physical box which can replicate, because the setup of the replication is very difficult right now."
"The support portal needs fixing. Accessing a service request on the support portal seems to be a bit difficult, as opposed to just calling the 800 number."
"It is expensive, and the pricing could be better."
"We integrated it with vSphere but that integration was "iffy". It was okay but we had a few challenges with it."
"If there's anything Dell EMC could do to get the same performance for a cheaper price, that would be great."
"I would like to see more cloud integration."
"I can't see where they can make anything better, unless, of course, they lower their prices even more."
"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"The initial setup of the product is complex."
"If they could make it cheaper, that would be something."
"As long as they always improve on IOPS speed, that's all we're really looking for. The faster the storage can be the more we can do speed of application and speed of use."
"The technical support is okay, but could be improved."
"On the technical side, the way that the array performs cleanup and garbage collection sometimes pushes it close to 100 percent utilization, causing some stress."
 

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"For costing, you have to have a budget in mind because SANs can be fairly expensive and EMC offers a wide range of products."
"The pricing of Dell Unity XT is good."
"The only improvement would be a lower cost per unit/disks, however on the whole we are very pleased with this product."
"While it has a good price to start, they could always make it cheaper."
"The price in our country is very expensive and some of our customers opt for lower-cost alternatives."
"The pricing is reasonable. We're using the Flex on Demand pricing. It's really good for us when we pay for what we use. It made it easy to get it inside since it's an OpEx and instead of CapEx expense."
"Obtaining a warranty is easy."
"This solution is a good price for what you get."
"The price is very reasonable when compared to other solutions."
"The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"We do not incur additional costs beyond the licensing fee."
"I would prefer that they lower their pricing."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"We have seen a reduction in total cost of ownership."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
57%
Computer Software Company
8%
Manufacturing Company
5%
Government
3%
Educational Organization
27%
Computer Software Company
13%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
EMC Unity, Dell EMC Unity
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell Unity XT vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
855,752 professionals have used our research since 2012.